About the Foundation

The American Dream is kept alive by those who pursue it.

That's why the Steve Stricker American Family Insurance Foundation is working to show young people that their dreams are not only attainable but worth the effort. The foundation supports charities, educational initiatives, and organizations aimed at building strong families and healthy kids, empowering them to chase and achieve their dreams.

Upcoming event

June 19-25, 2017


University Ridge Golf Course
Madison, WI

About the competition

PGA TOUR Champions Event

81-player field / No-cut format

June 19-20 Special Events
June 21-22 Pro-Am Tournament
June 23-25 American Family Insurance Championship
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Support the Foundation

You don't have to wait to support the Foundation and our mission.

Donate now
100% US tax-deductible

Event History

The PGA's Triumphant Return to Wisconsin

The inaugural American Family Insurance Championship, held June 2016 in Madison, Wis. at University Ridge golf course, was a resounding success. This was the first PGA Tour event in the state since 2009, when the Greater Milwaukee Open ended its 42-year run. American Family is honored to play a role in Wisconsin's golf legacy and join hometown hero Steve Stricker in welcoming back PGA TOUR Champions Tour competitors to this annual event and to support local charitable organizations through the Steve Stricker American Family Insurance Foundation. This year's event raised $1,089,500, which was distributed to 34 charities. The second American Family Insurance Championship will take place June 19-25, 2017.


Why we play the game

The Real Winners of the Championship

The American Family Children’s Hospital in Madison is a world-class pediatric hospital created with strong financial support—more than $15 million—from American Family, its employees and agents. Featuring a pediatric intensive care unit, a transplant surgery program and a children’s cancer center, the hospital has treated thousands of ill or injured children from 49 states since opening in 2007. The American Family Insurance Championship is proud to support the hospital and other local organizations through the Steve Stricker American Family Foundation.

Donations directly benefit:

American Family Children's Hospital Steve Stricker American Family Insurance Foundation